Graphic Design - Red paint brush on top of a can of red paint representing graphic design services from WSI.

Graphic Design

Professional visual communication and presentation.

Graphic design is a very broad term that covers many disciplines. Classically, graphic design is closely tied to the commercial print industry. With the influx of digital media, graphic design has expanded to include web design, digital business cards, digital presentations, interactive media and much more.

Winning Solutions, Inc. (WSI) understands the difference between classic graphic design and the new digital graphic design. We handle graphic design tasks with this minor difference in mind. A digital medium shouldn't be locked down to the rules of static design and vice versa. By understanding this difference our designers can offer both print design and web design collectively or separately.

Winning Solutions, Inc. (WSI) is your "one stop shop" for graphic design. Feel free to contact us to learn more about our graphic design, print design, web design and other design services.

Common Graphic Design Questions

What is visual communication and how does it relate to graphic design?

Visual communication is a marketing term that refers to graphic design in general. The idea behind visual communication is to express ideas in a visual format. Often times graphic design can be used to take a complex idea and simplify it. A good graphic design can also accent important parts of a presentation or marketing materials.

Many times an image will be used to convey an over all feel for any piece of presentation including websites, flash presentations, print designs and corporate identities. As the saying goes, "A picture is worth a thousand words." This is very true in visual communication and graphic design.

The selection of complementary imagery can set the mood of any graphic design work. Even colors are considered when visually communicating to an audience or market. Mc Donald's spent millions of dollars designing the visual appearance of their stores and the colors used in their marketing endeavors to encourage people to eat at their stores. Doesn't the yellow "M" in Mc Donald's spark a rumbling in your tummy? It has an odd resemblance to French fries, doesn't it?

Contact either our Midwest (Ames, Iowa) office or our Fort Myers, Florida location today for a free consultation or to begin your graphic deisgn relationship with us.

What graphic design software do you use to create your design materials?

WSI graphic designers use a large set of tools to create websites, print designs, corporate identities, brochures, trade show displays and interactive media materials. Some of those items are listed below.

Graphic designers are an odd bunch and can be found using what ever they can get their hands on to create visually impressive works of art. Our designers are no different, photography, illustration, clipart and digital graphics are all used to help express ideas in a visual format.

WSI also offers training for many of the software packages we use in our graphic designs. You can find out more about our training services here.

What graphic design services does WSI have to offer?

WSI designers work in many mediums. From digital imagery created in Adobe Photoshop to print designs created in Quark Express or Adobe Illustrator, their appetite for creative flare is outstanding. Our graphic designers also like to sketch, outline, detail and hatch ideas with classic pen and pencil.

Here is a list of some of our graphic design services. If you would like a more complete list, please a designer at either our Midwest (Ames, Iowa) office or our Fort Myers, Florida location.

How does WSI ensure functionality is retained with their implementation of graphic designs?

In any design or development of any form there is a golden rule, "Form follows function." This statement is a direct reference to usability and process flow. Function is what any process does, form is how that function appears. WSI designers keep this in mind when working with functional projects.

Let's look at a quick example of a process and identify it's form and function.  For our example we will use a basic contact form on a website. The "function" of the contact form is to collect information from a user and send the collected information in the form of a response to a recipient. The "form", in this case, is how the contact form is displayed to the user and how the response is formatted for the recipient. The entire process of filling out the contact form, sending it, and receiving it is the process flow.

Lets pick this process apart a little more in the form of a table that shows us the whole process flow, functions and forms.

Process Flow for Contact Form of a Website
Function Form
Collect Contact Information Website Contact Form
Send Contact Information Email through Email Server
Receive Contact Information Email in Recipients Email Box

Every function in the process has a form in which it appears. All the functions in a process and how they are organized are the process flow. Reviewing the functions and forms in a process and optimizing them for people that us them is the very essence of usability.

The more complicated a system or process is, the more attention needs to be given to process flow and it's optimization. If something is difficult to users, chances are they won't use it. Graphic design should always support function, not the other way around. WSI developers and designers will only add graphic elements where they add to the functionality of a process.

We like what we see and want to begin a relationship with you, however, we're located hundreds of miles away from your office and no where near Iowa or the Midwest - will this work?

We have had, and continue to develop, numerous relationships with clients that are not located around either our Ames Iowa, or Ft. Myers Florida locations. Some of our clients are not even in the Midwest or Southeast.

Depending on the scope of the graphic design or visual communication services required, face to face meetings are not necessary to develop a work of art. Many of our clients enjoy sitting in the comfort of their own office or home and conducting a phone or shared desktop meeting with one of our trainers, developers or designers.

Our attention to detail and customer service has helped us deliver many systems without ever having a face to face discussion with the client. Contact either our Midwest (Ames, Iowa) office or our Fort Myers, Florida location today for a free consultation or to begin your graphic design process with us.

About Us

WSI is a small business and a leading provider of custom programming and database solutions for government entities, Fortune 1000 companies, and emerging businesses. We are your custom development experts.